When you buy a dazzling piece of fine jewelry, you’re making an important purchase. Equally important is the decision of where you’re going to make the purchase.
When you have your heart set on the jewelry you’ve always wanted, don’t let yourself be dazzled into selecting a jeweler you may not be happy with later. Before you select a jeweler, be logical, be thorough and don’t be afraid to ask questions. As a consumer, you have a right to know about the fine jewelry you are purchasing and the jeweler making the sale.
A Lasting Relationship with Your Jeweler
The right jeweler should be one you can rely on for all your jewelry purchases, year after year. From gifts for loved ones to treasures for yourself, the jeweler with whom you do business should educate and inform you when you’re making a purchase.
Your jeweler should be there to guide you in selecting fine jewelry of lasting quality and beauty which will enrich your life and the lives of those you love. Your jeweler should also be there to help you properly care for your jewelry so that it can give you years of enjoyment.
A professional jeweler can do all these things and more. Your professional jeweler should be on the same level as your doctor, lawyer or accountant trusted individuals who have mastered the unique but necessary skills required by their professions.
How Long has the Jeweler Been in Business?
Has the store just recently opened or is it well-established? If the store is new, be sure to visit it and talk to the sales staff and, if possible, the manager or owner. This is a great way of assessing the professionalism of the store and it helps you establish a personal relationship with the jeweler. Ask yourself a series of questions. How does the sales staff treat you when you enter the door? Do they answer all of your questions? How is the store designed? Does it look like time and effort went into making the store look inviting? How is the jewelry displayed? Do you feel comfortable in the store and would you be comfortable shopping there on a regular basis?
Many jewelry stores in your area are probably not new but have been in business for many years some for several generations. If you are shopping at one of these retailers ask how long the store has been in business. Find out if the jeweler has a history of community involvement. Some jewelers regularly sponsor or host beauty pageants, art exhibits and other community events. Chances are, the longer the store has been involved in the community, the more solid its reputation. If it is a family-owned store, ask if the family actively manages the store.
Whether you are shopping at an established or a newly opened retailer, you should ask the same questions. What types of merchandise does the store offer? What services are available? Is a manager or owner available if you need to talk to them? More importantly, what are the credentials of the staff and management? Do they have experience or formal training in jewelry, retailing or management?
What is the Jewelers Reputation?
Asking friends, neighbors or business associates about their personal experiences with various retailers can be an excellent way of selecting an outstanding jeweler. This can also help you avoid choosing the wrong jeweler.